The Adventure Challenge Couples Edition is a scratch-off book with 50 mystery date challenges designed to help couples break out of their routines, connect, and create lasting memories together.

Insight

Is she the one or did I bump a line of “Coke”? Mount Elizabeth Hospital explains that love releases the same chemicals when triggering the brain’s reward system. If it's a potential partner, or the belief that the one, is truly “the one”, how can we tell if it’s real when love and drugs produce the same effects?  The only thing WE KNOW is that connection differentiates the 2. 

Target

Much like all of us, 

We have gone through the initial stages of their relationships, the honeymoon phase is over. And at this point, we start to wonder if the “one” really was the “one” and now things are starting to wane. Many people in this phase turn to “self-help” books thinking they are supposed to rekindle a fire. But we believe that it's about maintaining proximity. (shrinking the distance)

Concept

*The invisible bond *

The brief glances between 2 people, the playful brush of the hair over your shoulder, the eye contact that lingers for too long, The laughter that illuminates every waking moment, and the slight euphoria with every tender touch. All of this indicates the invisible bond that holds 2 individuals together.

Storyboards